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Sam Okauru
United States
Приєднався 13 сер 2018
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Why The WNBA Can't Market A'ja Wilson
0:00 - Intro
0:24 - Is She Really Marketable To Begin With?
0:47 - Her Teammate Outselling Her In Jerseys
1:03 - Why This Is A Issue For Her/
1:47 - Is She Really The Face Of The League?
2:15- Most Rookies Would Outsell A'ja In Shoes..
3:33 - She Doesn’t Have Genuine Fanbase
4:15 - A'ja Knows What's Going On..
5:57 - The Love Is Not Geninue For Her
7:50 - Her Teammates Love Her
The WNBA rookies are making quite a splash in regards to merchandise sales. It's reported that three of the top-five players in sales through July are rookies: Indiana Fever guard Caitlin Clark, Chicago Sky forward Angel Reese and Las Vegas Aces guard Kate Martin.
League veterans Sabrina Ionescu (New York Liberty) and A'ja Wilson (Las Vegas Aces) also made the top-five. Sales rankings was posted by Boardroom on X, via data from Fanatics. Clark, who was the No. 1 selection in the 2024 WNBA Draft by the Fever, led the way in merchandise sales. Reese was listed at No. 2. More surprising was that Martin ranked No. 4 on the list. The rookie was a second-round selection out of Iowa and was able to carve out a role for herself on the Aces roster. She's one spot ahead of Wilson, her teammate, who was No. 5. Ionescu, who has having an incredible 2024 campaign for the New York Liberty - currently the best team in the league - was listed at No. 3 in merchandise sales.
Rookies like Clark, Reese, Martin and others have drawn more attention to the WNBA over the summer months. There's been an increase in popularity, viewership and merchandise sales across the league.
"Since the start of the regular season, sales of WNBA merchandise are up over 500% vs. the same period last year - with fan gear sales over the first half of the season at the highest in league history," Boardroom's post reads.
"Player-specific merchandise, including jerseys and T-shirts, have seen a staggering 1,000% increase in sales. Additionally, sales of league-specific merchandise, like the popular orange WNBA hoodie, are also up 200%." There's still one month remaining in the regular season before the WNBA transitions into playoff mode. Will rookies continue to dominate these sales for the remainder of the year?
0:24 - Is She Really Marketable To Begin With?
0:47 - Her Teammate Outselling Her In Jerseys
1:03 - Why This Is A Issue For Her/
1:47 - Is She Really The Face Of The League?
2:15- Most Rookies Would Outsell A'ja In Shoes..
3:33 - She Doesn’t Have Genuine Fanbase
4:15 - A'ja Knows What's Going On..
5:57 - The Love Is Not Geninue For Her
7:50 - Her Teammates Love Her
The WNBA rookies are making quite a splash in regards to merchandise sales. It's reported that three of the top-five players in sales through July are rookies: Indiana Fever guard Caitlin Clark, Chicago Sky forward Angel Reese and Las Vegas Aces guard Kate Martin.
League veterans Sabrina Ionescu (New York Liberty) and A'ja Wilson (Las Vegas Aces) also made the top-five. Sales rankings was posted by Boardroom on X, via data from Fanatics. Clark, who was the No. 1 selection in the 2024 WNBA Draft by the Fever, led the way in merchandise sales. Reese was listed at No. 2. More surprising was that Martin ranked No. 4 on the list. The rookie was a second-round selection out of Iowa and was able to carve out a role for herself on the Aces roster. She's one spot ahead of Wilson, her teammate, who was No. 5. Ionescu, who has having an incredible 2024 campaign for the New York Liberty - currently the best team in the league - was listed at No. 3 in merchandise sales.
Rookies like Clark, Reese, Martin and others have drawn more attention to the WNBA over the summer months. There's been an increase in popularity, viewership and merchandise sales across the league.
"Since the start of the regular season, sales of WNBA merchandise are up over 500% vs. the same period last year - with fan gear sales over the first half of the season at the highest in league history," Boardroom's post reads.
"Player-specific merchandise, including jerseys and T-shirts, have seen a staggering 1,000% increase in sales. Additionally, sales of league-specific merchandise, like the popular orange WNBA hoodie, are also up 200%." There's still one month remaining in the regular season before the WNBA transitions into playoff mode. Will rookies continue to dominate these sales for the remainder of the year?
Переглядів: 25 580
Відео
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Переглядів 37 тис.9 годин тому
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so you just tried to run someone over with a truck two times and your surprised that you got shot :|
This kid ios from my hometown and I wish he never got involved in this situation, but he needs to learn that the world doesn't revolve around him. Lets call it like it is, him being a good athlete is the only reason hes getting another chance and the league doesn't stop for anybody. Also why would an NBA player care about him?
CC and KATE GIVE BACK TO COMMUNITY
A’JA at OLYMPICS CALLED KALEAH COPPER ABITCH ON NATIONAL TV. NOT RESPECTABLE!!!
Angel Reese is a good player but right now she is soooooo limited offensively. She is unreliable shooting even next to the basket. And she doesn’t distribute well. Caitlin Clark does basically everything well.
why hes saying "my property" ? what a fool, imagine getting life in prison for shooting someone over a pallet
Attitude is everything!!
Ne er heRx of thTn other b,atcbhk
Cut too much. I'm not doing any imagining.
OMG😮😮😮
Genuine support comes from dollars spent. That is the real support. That’s the problem with the W, they expect people to support them, not they earn the support of the dollar spenders which will support this league. You your analysis is highly flawed.
Just watch AW post game All Star interview and you can see why she is not marketable.
It's not just that Edey is 7'4". It's the width of the frame. For a defender trying to go around a screen, even having to take a path a couple inches wider, might mean to the defender had to take another step before turning the corner. Like, mechanically it can be a bigger deal than just being a few more inches.
It's a vibe, not just about skills. I'll watch A'ja if she's in the tv, but won't go out of my way. She seems angry. Kate is very gentle, has a sweet vibe, and young girls can relate to her, plus the Iowa thing. I adore Aliyah Boston, she's awesome, will be buying her stuff. Kelsey Mitchell is growing on me, love seeing her happy and smiling. Jackie Young's got it, really like her..
Simple she & most of her sisters are acting like hood rats 🐀 and the public don’t like it. I’m surprised Angel Reese is sealing, she is the biggest HR.
How would he leave if the guy with the gun is standing in front of him?
The reason is obvious, so it's surprising you don't see it. The reason is that it isn't just about basketball talent. A player has to be likable, too, and A'ja Wilson isn't.
Guard play is more exciting, especially the way Caitlin plays. 50-60% of the country is white while 13% is black, and being able to identify with players is a huge plus in marketing. Caitlin is amazing in interviews, treats her fans with extreme respect and thankfulness and makes them feel like a key part of the game rather than a key to her paycheck. She’s like no other at this time.
I had never heard of her prior to the incident with CC.
They don’t carry themselves as marketable
Because she's just an okay basketball player.
that guard received life in prison.
I say this turned out even for both parties involved. Unfortunately his wife had to witness it but her husband and the security guard made permanent choices that day
Reese brought the hate on herself.
They're world champions in boxing that no one's ever heard of. Being the best doesn't make you star. People have to want to see you.
In college clips, she’s not wearing the long nails! Angel
She's very good, Pretty! Maybe she needs a better Promotor!?I like her better than A Reese! Looks and GAME!
Watched their parade last year in Vegas, sidewalk on both sides of strip were empty 'cept for regular tourists walking around..no real fans//
Gotta be likable. She’s good. Now work on the likable. How would you start ?
I don't know but if you took a run at me I might fire too..
She is a race baiter, extremely bitter woman. Yes, she is talented but who wants to buy that?
Of this is hard for you to believe Then you can’t read ppl You can’t read society You can’t read history Maybe this isn’t the job for you ?
Why is it hard to believe ? America doesn’t like braggers and self aggrandizement , America has always loved the under dog It’s not hard to believe at all
I’ve never even seen a WNBA jersey in real life.
Why we all need guns
Come on ,,, Her demanding ppl like her ,,, Her demanding the press acknowledge her ,,, Her claiming she’s a reason WNBA is coming alive ,, Her celebrating at the hopes CC got injured by that thug You can’t believe huh , wow
Uh ohhhhhh
Injury risk. Needed rest. Focused skill development. And Proof of concept - numbers skyrocket with CC, not without.
The idea anyone is comparing the two tells me completely the state of affairs in this world; reality v. delusion.
It will definitely be a black girl. They have made it very plain by the way they have beat up on CC. It will be Wilson or Reese
Catty, jealous, petty and snarling... oh yeah thats appealing to someone. Humble and kind Caitlin Clark keeps winning without trying. Wilson should try being inclusive and welcoming to up her marketability.I honestly still cant watch a game that CC is not playing in. Boring faux men lumbering up and down the court assaulting players while legally blind referees do nothing to limit the carnage making many games Unwatchable. Failed for 28 years
A'ja is unlikeable. Kate is very likeable. CC is very likeable. Look at the difference in the way CC deals with the media. Look at the way CC has good things to say about everyone. There are a lot of women in the W that are not likable.
Theirs a perfect explanation. Nobody wants her jersey because of her shity attitude. We all want Caitlin Clark's jersey!!!
Aja is the Tim Duncan of WNBA, she'd score 30+ pts a game and i'd remember none of it 😅
Nobody will remember roty years from now n remember Steph Curry didn’t win roty n is still one of the best so congratulations Clark finally a white girl wins roty since 2016 let them have it 👏🏾 👏🏾 👏🏾 👏🏾
Nobody will remember roty years from now n remember Steph Curry didn’t win roty n is still one of the best so congratulations Clark finally a white girl wins roty since 2016 let them have it 👏🏾 👏🏾 👏🏾 👏🏾
The Aces know they're not marketable. They drafted Martin for views, no so much for her skills. I like Martin a lot, but let's be real, the Aces drafted her for the attention and will most likely drop her in the next two years.
Look at how happy Aja was listening to Kate Martin give her props, she was BEAMING. That's a HUGE part of why Kate Martin is selling jerseys and Aja isn't to the level you'd expect. Has Aja ever given anyone props the way Kate Martin gave her props? Kate Martins hustle, attitude, and positivity is why she was drafted, and why, against all odds, she found a roster spot on the Aces. It's why she is selling jerseys. Imagine if Aja was blowing up her teammates, or other high caliber players, instead of shitting on people that she feels threatened by. People can be rivals, and still be friendly. You can be frenemies, where you elevate each other, by glazing each other. Very rarely does the whole "I'm going to be an obnoxious whiner and hater" thing work, and when it does work? The person doing it, is intentionally playing a heel, AND they are charismatic. Muhammed Ali, Connor McGregor are two examples of this. Aja is great, she isn't charismatic. She needs all the help she can get to be likeable. She should emulate Kate Martin, be gracious, positive, likeable. Not surly, jealous, and petty. She doesn't have the personality to be both a dick, and likeable while doing it. In the words of Connor McGregor, before Caitlyn Clark, the whole world when Aja Wilson is mentioned "Who the fook is that?"
Affirmative action ninja!
Her merch don't sell bcuz of how she portrayed her mentality when she said cc is who she is because she's white. That was real immature and made her look real jealous. On top of that right after they went on break she was crying about not having to play so many games. She's just a complainer that's why they don't market her or support her